Crandall University Business Case Competition 2010
Maritime Business Schools Gather at Crandall University Business Case Competition
MONCTON, NB – A team of students from the Mount Allison University won first place honours at the sixth annual Crandall University Business Case Competition held Friday in Moncton. Second place was won by Dalhousie University, while the University of Prince Edward Island placed third.
A total of eight teams from Crandall, Mount Allison, Dalhousie, UPEI, and the University of New Brunswick (Saint John) competed in the event, which required students to diagnose strategic issues facing Holey Soles Limited, a BC-based manufacturer of injection-molded foam shoes. A panel of judges consisting of Nikos Athens of Enterprise Greater Moncton, Erin Leaman of Moncton 2010, and Mary O’Donnell of Heritage Management, determined the winners by assessing the thoroughness of each team’s analysis and the quality of their recommendations.
Keynote speaker for the event was Dale Black, Executive Vice-President of Springwall Sleep Products, who delivered an address covering Springwall’s development from a regional manufacturer in Scoudouc, NB, to a national brand, to a truly global corporation. He encouraged students to consider the challenges and opportunities entailed in international business, and to consider the value of education in opening doors of opportunity.
"Today was a real showcase for the talent that exists in our regional business schools,” said Robert MacDonald, Professor of Management at Crandall University and organizer of this year's competition. "The event featured an incredible diversity of undergraduate business acumen, with students representing not only a variety of skills in accounting, management, marketing, and finance, but different backgrounds as well. Competitors represented cities and towns from across the Maritimes, as well as the United States and several other nations. Watching these students in action was truly inspiring, and speaks well of our region’s ability to attract such high caliber performers.”
The team from Mount Allison University, comprised of commerce students Samantha Lebans, Caroline Millette, Amanda Burns, and Lauren Macdonald, pocketed the $1,000 prize for first place. Jolene Koch, Christopher Keliher, Peter Green, and Nicholas Badder of Dalhousie University received $750 for second place, and UPEI’s Ashley Adams, Andrew MacVane, Luke Rowledge, and Jordan Rowledge received $500 for third. Peter Green was also judged to have made the best presentation in the competition and was recognized with an award of a digital photo frame.
Crandall University (currently Atlantic Baptist University), located at 333 Gorge Road, is a Christian liberal arts and science university with a mission of providing “quality university education firmly rooted in the Christian faith.” Undergraduate degrees are available in Arts, Science, Business Administration and Education. For more information visit our website at www.crandallu.ca or call 1-888-968-6228.
posted by Prof Rob @ 11:46 AM
0 comments
